The task
What problem does this idea solve?
Compared with digital advertising, radio advertising is difficult to attribute to individual broadcasts, responses and investments.
Reference H7-097
✦ Project already delivered by usMeasure radio campaigns and reward listener interactions
A platform connects broadcasters, campaigns, listener signals and incentives. AI analyses responses, while an immutable transaction log makes broadcasts and compensation traceable. In practical terms, it handles these core tasks: Manage spots, stations and airtimes by campaign; Log broadcasts with full traceability; Capture listener responses and surveys. The result is a faster, more transparent, and more reliable process.
The solution concept
What will be built?
A platform connects broadcasters, campaigns, listener signals and incentives. AI analyses responses, while an immutable transaction log makes broadcasts and compensation traceable.
Already delivered
How this solution works in practice
Advertisers can see when and where spots were aired and which responses they generated. Listeners can receive benefits for verified interactions, surveys or actions. Broadcasters gain a shared campaign management and billing tool for more predictable, transparent radio advertising.
Information it processes
Campaigns, spots, broadcast schedules and budgets · Confirmed broadcasts and listener interactions · Compensation, incentive and billing rules
Delivered building blocks
Broadcast scheduling and audio monitoring · Listener app, surveys and coupon system · CRM, billing and immutable transaction log
Feature set
What the solution can do
Manage spots, stations and airtimes by campaign
Log broadcasts with full traceability
Capture listener responses and surveys
Award incentives or discounts based on rules
Intelligently analyse campaign impact
Automate billing and proof of performance
Target users
Who works with it
- Radio stations and sales houses
- Advertisers and media agencies
- Audience and campaign analysts
Outcome
What it delivers
- Transparent campaign and broadcast records
- Impact analyses by station, time and target group
- Billable interactions and awarded benefits
Capabilities
What this AI tool can do
- 1
Set up campaign, broadcaster and targeting criteria
- 2
Import placements from broadcast planning
- 3
Capture interactions and proof of delivery
- 4
Analyse impact and calculate incentives
- 5
Settle results with broadcasters and advertisers
Inputs and data
What the solution processes
- Campaigns, spots, broadcast schedules and budgets
- Confirmed broadcasts and listener interactions
- Compensation, incentive and billing rules
Integrations
Which systems are connected
- Broadcast scheduling and audio monitoring
- Listener app, surveys and coupon system
- CRM, billing and immutable transaction log
How to get this tool
Your options
We can build this AI tool for you, tailored precisely to your requirements. We apply the experience already gained from similar tools in this field. Contact us now for a no-obligation product consultation.
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